Online Fundraising: How to Fundraise Online and the Best Fundraising Platforms

Explore the world of online fundraising in this comprehensive guide. Learn how to effectively fundraise online, from defining your goals to promoting your campaign. Plus, discover the best platforms to use, including GoFundMe, Kickstarter, Donorbox, Fundly, and Patreon. Uncover the benefits of online fundraising and how to maximize your campaign's success. Whether you're a nonprofit, an artist, or a community organizer, this article provides crucial insights to elevate your fundraising efforts.

As we delve into the 21st century, the realm of philanthropy and fundraising continues to evolve and adapt to modern technology. An essential aspect of this transition is online fundraising. Here, we'll explore how to fundraise online and discuss the best fundraising platforms currently available.

Table of Contents

  1. Understanding Online Fundraising
  2. How to Fundraise Online Effectively
  3. The Best Fundraising Platforms
  4. Conclusion

Understanding Online Fundraising

Online fundraising is a digital way to raise funds for causes, projects, or organizations. It leverages the internet's vast reach to gain supporters and solicit donations, making fundraising efforts more effective and efficient.

The Advantages of Online Fundraising

The benefits of online fundraising are immense. First, it significantly expands the potential donor pool by allowing fundraisers to reach out to individuals across the globe. Second, it simplifies the process of donating, making it easy and fast for donors to contribute. Lastly, it provides a cost-effective method to manage and track fundraising campaigns, ensuring that every penny counts.

How to Fundraise Online Effectively

To successfully fundraise online, you need to follow certain steps:

1. Define Your Fundraising Goal

Your fundraising goal should be clear, realistic, and measurable. It should answer questions like what the funds are for, how much is needed, and when it is needed. Defining your goal will provide potential donors with a clear understanding of your cause and your fundraising efforts' urgency.

2. Choose the Right Online Fundraising Platform

Selecting the right platform for your online fundraising is critical. It should be easy to use, secure, and offer suitable features for your needs. We'll explore some of the best fundraising platforms later in this article.

3. Build a Compelling Fundraising Page

Your fundraising page should tell a compelling story that motivates potential donors to support your cause. Make sure to include high-quality images or videos, a clear call to action, and regular updates about your progress.

4. Promote Your Fundraising Campaign

Promotion is vital in online fundraising. Use social media platforms, email newsletters, blog posts, and other online tools to spread the word about your campaign.

The Best Fundraising Platforms

Now that you have an understanding of how to fundraise online, let's look at some of the best fundraising platforms that can help you achieve your goals.

1. GoFundMe

GoFundMe is perhaps the most well-known crowdfunding platform. It's easy to use, allows for personal and charity campaigns, and has a large community of potential donors. With its strong social sharing tools, GoFundMe allows your campaign to reach a wider audience.

2. Kickstarter

If your fundraising is for a creative project, Kickstarter is a perfect choice. This platform is geared towards artists, musicians, filmmakers, designers, and other creators who aim to make their ideas come to life. The catch is that Kickstarter operates on an all-or-nothing model, meaning you only get the funds if you reach your goal.

3. Donorbox

Donorbox is an excellent platform for nonprofits. It allows recurring donations, offers customizable donation forms, and integrates with various CMSs like WordPress and platforms like Facebook, making it a versatile choice.

4. Fundly

Fundly is known for its ease of use and lack of a minimum fundraising requirement. It is visually engaging and has robust social media integration, allowing fundraisers to create visually captivating campaigns that can be easily shared across social networks.

5. Patreon

Patreon is a unique fundraising platform designed for creators who want to earn a monthly income from their fans or followers. It's a perfect tool for podcasters, YouTubers, musicians, artists, and more.


Online fundraising opens up new possibilities for individuals and organizations to gather support and funds for their causes. By learning how to fundraise online effectively and choosing the best fundraising platforms, you can reach more people, make it easier for them to contribute, and manage your campaigns more efficiently.

Remember, successful online fundraising isn't just about the technology. It's about connecting with people, telling a compelling story, and inspiring them to support your cause. With these tips and tools at your disposal, you're well on your way to making a significant impact through your fundraising efforts. Happy fundraising!

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