In this article, we’ll take a deep dive into these questions, compare Blogger with WordPress, and provide SEO tips to improve your blog’s ranking.
1. Can Blogger Blogs Rank on Google?
Since Blogger is owned by Google, many people assume it has an advantage in search rankings. However, that’s not entirely true. Google ranks websites based on quality, not the platform they use. Factors like content relevance, website speed, user experience, and backlinks play a bigger role in SEO rankings than whether a site is hosted on Blogger or WordPress.
Read more: Why Aren't My Blogger Articles Indexed on Google?
Some Blogger blogs do rank well, but that’s because their owners follow good SEO practices, not because they are on Blogger. However, Blogger has certain limitations that can affect rankings compared to WordPress:
- Limited customization: Unlike WordPress, Blogger doesn’t allow full control over site structure and advanced SEO settings.
- No ownership control: Since Blogger is owned by Google, they can delete your blog at any time if they think it violates their policies—even if it has thousands of articles and visitors.
- Lack of professional plugins: WordPress offers powerful SEO plugins like Yoast SEO and Rank Math, while Blogger has very limited built-in SEO features.
So, while Blogger blogs can rank if optimized well, WordPress provides more control and flexibility for long-term success.
2. How Does Google Treat Blogger Blogs?
Google doesn’t favor Blogger websites in rankings. In fact, in many cases, self-hosted WordPress websites perform better because they allow for deeper SEO optimization.
However, this doesn’t mean Blogger blogs are automatically weak. Some advantages of Blogger include:
- Fast indexing: Since Blogger is a Google product, new posts are often indexed quickly compared to other platforms.
- Good hosting performance: Blogger’s servers are optimized by Google, so your blog loads fast without needing extra hosting.
- Security: Blogger takes care of security and maintenance, reducing the risk of hacking compared to self-hosted websites.
But the downsides include:
- Weak backlink profile: Many website owners don’t take Blogger blogs seriously, making it harder to get high-quality backlinks.
- Limited technical SEO: You can’t edit the site structure deeply or use advanced caching techniques like on WordPress.
- No full control: Your blog exists on Google’s servers, so they can suspend it without warning.
Overall, Google treats Blogger blogs fairly, but they don’t have a natural ranking advantage. To rank well, you need to follow strong SEO practices.
3. SEO Tips to Improve Blogger Blog Rankings
If you decide to use Blogger, here are some essential SEO tips to improve your rankings:
A. On-Page SEO (Content Optimization)
- Write High-Quality, Long-Form Content: Google favors detailed, informative articles (like this one!). Aim for at least 1,500 words per post when possible.
- Use Proper Keyword Research: Find low-competition keywords using tools like Google Keyword Planner, Ubersuggest, or Ahrefs. Target long-tail keywords (e.g., "How to make money with Blogger in 2024").
- Optimize Titles & Meta Descriptions: Make your title catchy and include your main keyword (e.g., "Can Blogger Blogs Rank on Google? A Full SEO Guide").
- Use Headers (H1, H2, H3): Structure your articles using subheadings to improve readability.
- Internal Linking: Link to your older articles to keep visitors engaged and reduce bounce rate.
- Use Alt Text for Images: Add descriptive alt text to images to help Google understand them.
- Avoid Duplicate Content: Blogger can sometimes create duplicate URLs for posts. Always set canonical URLs to prevent SEO penalties.
B. Technical SEO for Blogger
- Enable HTTPS: This is essential for security and SEO. Luckily, Blogger provides free HTTPS encryption.
- Customize the Robots.txt File: This helps Google crawl your site efficiently. Use a custom robots.txt file to block unnecessary pages from indexing.
- Optimize URL Structure: Keep URLs short and keyword-rich. Instead of:
example.blogspot.com/2025/02/blog-post-12345.htmlUse:example.blogspot.com/best-seo-tips-blogger.html - Improve Mobile Friendliness: Use a responsive Blogger template to ensure your blog looks good on phones and tablets.
- Reduce Page Load Time: Use compressed images and avoid excessive widgets to keep your site fast.
- Submit Your Blog to Google Search Console: This helps you track indexing issues, keyword rankings, and performance.
C. Off-Page SEO (Backlinks & Authority)
- Build Quality Backlinks: Get links from authority websites in your niche. You can do this by:
- Writing guest posts on other blogs
- Participating in forums like Quora and Reddit
- Sharing your articles on social media
- Engage in Social Media Marketing: Promote your blog on Facebook, Twitter, and LinkedIn to drive traffic and build authority.
- Avoid Spammy Link Building: Buying backlinks or using black-hat SEO tricks can get your blog penalized by Google.
4. Blogger vs. WordPress: Which One is Better?
If you’re serious about blogging and want full control over your site, WordPress is the better choice. Here’s why:
| Feature | Blogger | WordPress (Self-Hosted) |
|---|---|---|
| Customization | Limited | Full control |
| SEO Optimization | Basic | Advanced (Yoast, Rank Math) |
| Ownership | Google-controlled | You own it 100% |
| Security | Google-managed | Requires manual security setup |
| Scalability | Limited | High scalability |
However, if you’re just starting out and don’t have a budget, Blogger is still a good option. Just be aware of its limitations.
5. How to Migrate from Blogger to WordPress
If you started with Blogger but want to move to WordPress for better control and SEO advantages, you can migrate easily. Here’s how:
- Buy a domain and hosting – Choose a reliable web host like SiteGround, Bluehost, or Hostinger.
- Install WordPress – Most hosting providers have a one-click installation process.
- Export your Blogger content – Go to Blogger Dashboard → Settings → Back up content and download your posts.
- Import to WordPress – Use the "Blogger Importer" plugin to transfer your content.
- Set up proper redirects – This ensures you don’t lose traffic from your old Blogger blog.
Final Verdict: Can Blogger Blogs Succeed in SEO?
Yes, Blogger blogs can rank on Google—but it’s harder than with WordPress. If you follow good SEO practices, you can still build a successful blog on Blogger. However, if you’re serious about blogging as a long-term business, migrating to WordPress is a better investment.
Would you like help setting up your Blogger or WordPress site for SEO? Let me know in the comments!